Swarovski Kristallwelten - A kaleidoscope for all senses

Swarovski Kristallwelten - A kaleidoscope for all senses situated in Wattens, some 15 km from the Tyrolean capital Innsbruck, the Crystal Worlds are watched over by the benign and friendly Giant.

In 1995, the multi-media artist André Heller created a place of true amazement with 14 subterranean Chambers of Wonder, inspired by artists like Brian Eno, Keith Haring und Niki de Saint Phalle, to celebrate the 100-year-jubilee of the Swarovski company. The continuously evolving crystal interpretation of these Chambers is in itself a reflection of the joy of innovation and dynamic that represents the highest maxims of the worldwide leader in the production of precision-cut crystal. 

More than eight million people have been enchanted by this world of experiences, encompassing the full spectrum of art, music, dance and literature. Since December 2007, new installations such as Jim Whiting’s Mechanical Theatre, the interactive Ice Passage and many others provide the link to a whole range of precious crystalline Swarovski items.
The Swarovski CRYSTALLIZED™ Store invites end consumers to experience thier own creativity and to become an artist themselves. Here, they can find everything that is indispensable for that purpose: an extensive selection of crystal elements in highly diversified colours and forms, multifarious other creative materials and “ingredients”, which are available both as single parts and in the form of construction-kits, information on trends and techniques, and naturally, lots of inspiration..
As an atmospheric scenery, the Crystal Worlds are just the right location to transform cultural events and private celebrations into a sensual experience as well as being a forum for the avant-garde and a space of fantasy.

Swarovski Innsbruck
Realise your dreams
Right in the middle of Innsbruck’s old town, near the “Golden Roof“, Swarovski Innsbruck displays the entire spectrum of crystalline design and looks forward to your visit with its magical chamber of wonder in the vaulted gallery. The building dates from the 15th century and looks back over a colourful past, while its interior has been extensively modernised and expanded by Swarovski.
On several levels, the world’s leading manufacturer of cut crystals presents the latest trends from its multi-faceted product range – objects, décor, jewellery and fashion. Precious crystal chandeliers and precision optical instruments from Swarovski Optik round-up the extensive offer. Multilingual crystal specialists guarantee an unforgettable shopping experience in a unique setting.
Winter Wonderland
With Winter Wonderland, the renowned Dutch designer Tord Boontje has created in Innsbruck a winterly, poetic landscape made of crystals.
Through a gate, covered all over with crystalline flowers, grapevines and fantastic birds, you enter a world of fairytales that has the scent of the innocence and joy of past childhood days. The medieval vaults underline the mystery of the crystal fairytales in the niches and hidden areas.
Winter Wonderland can be visited free of charge.

Coming soon: Swarovski Wien
From December 2009, in the Kärtner Strasse 24, not only will Swarovski Wien display its entire variety of products but will also astonish and charm guests with continually changing installations created by renowned artists and designers.
The new inspirational centre of the Swarovski brand will be staged over three floors between Kärntner Straße, Marco-d’Aviano-Gasse and Neuer Markt under the artistic direction of André Heller; the dazzling interior of the new corporate and brand platform fashioned with its Chambers of Wonder by renowned artists.

d. swarovski tourism services gmbh
Swarovski Kristallwelten
Kristallweltenstr. 1, 6112 Wattens
Tel.: +43 5224 51080 3842
Fax.: +43 5224 51080 3831
mailto:kristallwelten.swarovski@swarovski.com
www.swarovski.com/kristallwelten
www.swarovski.com/innsbruck
www.swarovski.com/wien