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Germany - The Friendly Business DestinationGermany No one congress is like another; each event is unique. That is why it is important to draw upon a wide range of locations such as those within the event destination Germany. Visitors are guaranteed to find their dream location here ![]() Germany is the land of Nobel Prize winners, research promotion and growing innovation markets. The country ranks as the world’s number one location for trade fairs, and Europe's number one location for conferences and conventions. All these are good reasons to plan or visit congresses and high-tech fairs here. But, there is more to it than that: Germany is the geographic and economic centre of Europe. It is not only the EU’s largest economy and market but, with its nine borders, it is also a hub for the growing markets of Central and Eastern Europe. As a MICE destination, it is already in the top league, ranking second world-wide and number one in Europe. Hannover – Lower Saxony's regional capital and trade fair centre Hannover was hosting trade fairs and exhibitions as long ago as 1947, and in 2000 was the setting for the EXPO World Exposition. Lower Saxony's regional capital is also heavily influenced by service industry, with 74 per cent of the population working in the tertiary sector. Incentive ideas in the Hannover and Central region are: Autostadt, Wolfsburg: Home of the VW, it invites visitors to a journey into the world of mobility. Twenty five hectares of rolling hills and lakes, together with extraordinary architecture and design, form the background to the numerous multi-facetted Autostadt attractions. Evening at Petersberg, Erfurt: The Petersberg Regiment salutes guests on their arrival. At the fortress bakehouse, the master baker awaits guests with freshly baked bread, and, introduces them to the art of breadmaking. There is an opportunity to savour the bread and a variety of typical Thuringian specialities along with some strong dark beer. Music from lute and string drum sets the tone and creates a great atmosphere. When it gets late, brave souls can take a tour of the mysterious passageways beneath the fortress and try the special ‘bat’s drink’. |
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The MTM has provided a good mix of agents and corporates. Our first-time participation has been f